Digital marketing isn’t just a trend—it’s a must-have strategy for businesses today. As technology keeps growing fast, businesses that want to stay relevant and connect with their customers need to go digital. Let’s break down why it matters and what businesses should focus on right now.

What is Digital Marketing?

In simple words, digital marketing is using the internet to promote your products or services. This includes social media, websites, email, and search engines. Unlike traditional ads (like TV or newspapers), digital marketing is more targeted, more personal, and trackable.

Important Things to Pay Attention to Digital Marketing

1. Mobile Optimization

People are always on their phones. So your website, ads, and emails need to look good and work well

👉 Example: If you run a momo delivery service in Kathmandu, make sure people can easily order from their phone. Simply, websites ra videos haru lai optimze garne mobile ko lagi fit huna as Nepal Ma dherai manxe ko main source of information bhaneko mobile ho.

2. Personalization

Customers like it when brands “know” them. Use tools to send the right message to the right person.
👉 For instance, if someone always orders buff momo, send them a discount on buff, not veg! Customer individually target garera uniharuko needs aunsar customize garne products ya services haru lai.

3. Content is King

Create valuable and fun content that helps people or makes them smile. Don’t just sell—connect.
👉 A short TikTok video of how you prepare your momos can build trust and get shares. Nowadays, customers haru attract garne tarika bhaneko nai comtent ho as every people evolve bhahiraheko xa each passing day sanga ra technolgy sanga adapt garna.

4. Use Data Smartly

Look at what’s working and what’s not. Tools like Google Analytics or Facebook Insights help you make better choices.
👉 See which posts get more likes, then do more of that style! Ahile AI tools and many other tools haru hamile ghar basera nai access pahunxau. So, using these tools smartly can lead to a significant growth.

6. Be Active on Social Media

Don’t just post and disappear. Reply to comments, ask questions, go live—build a community.
👉 A small clothing store in Pokhara that replies to DMs quickly and posts behind-the-scenes clips often gets more loyal followers. Hamile afno community build garna ra customer loyaltyu pahuna ko lagi first and foremost bhaneko social media ma active hunu paryo.